Our customers ask us every day how to get their website to rank better on Google. These days, most people find new websites through search engines like Google and Yahoo. The process of increasing your search engine ranking is called search engine optimization also known as SEO.
Here are some suggestions to increase your website’s search engine rankings. Most of these are quick and easy fixes that affect how your website appears in search results.
USE BESTSEOTOOLS.ME
Bestseotools.me is a collection of tools to help you optimize and submit to search engines. The tools will submit your site to search engines and can help you build links as well as check your site’s performance and more!
CHECK THAT ALL THE PAGES YOU HAVE ARE NAMED WITH DESCRIPTIONS
Check that all your web pages have a well-optimized meta description and title. This will help search engines understand what the content on your site is about. This is also the information users will see on search engine results pages.
How do you add titles and descriptions to web pages?
Use a marker.
Using the Title tag In your code, you tell engines like Google the exact title of your content. For example, if your site is about pet grooming services you offer in Los Angeles, you could use a title for your page like <span class=’wordai-block rewrite block data-id=’9′>Professional Dog Grooming in Los Angeles</span>.
Use meta descriptions.
A meta description is an ad in the middle of a hyperlink in search results. It has approximately 150 characters and provides more details about the subject. For example, you can use:
Fortunately, platforms like WordPress generate this information automatically. Unless you’re using a CMS and content management system, these tags are critical to how your website appears online.
PUT DESCRIPTIVE LINKS ON YOUR SITE
Links are used by search engines to determine the type of pages your website contains. So using descriptive links can help improve your SEO. Remember that links must look natural, otherwise Google might consider them spam, which could affect your site’s ranking.
Make sure it is linked to relevant websites. Since the Google Penguin update in 2012, the search engine giant has put more emphasis on quality information and hyperlinks. This means that links that are not relevant can be penalized, leading to lower rankings on search results pages.
In the sense that you need to make sure you are linking to sites that can help your content. If your website is about carpet installation, you shouldn’t link to a car dealership.
INCLUDING ALTERNATE TEXT FOR PICTURES.
Make sure your images use the ALT tag. If you’re using a CMS like WordPress, include a description. Search engines can’t view images, so describing them can help ensure they appear in search results.
For example, let’s say you have a background photo of your business in Las Vegas, Nevada. It is possible to include alt=”My Business in Las Vegas, Nevada” in the coding.
This is a link to the business name and location, which can benefit local SEO methods as well.
SEE CMS THAT IMPROVES ORGANIZATION AND EFFICIENCY
Ultimately, a properly built and well-organized website will likely rank higher in the search engines. Using a content management system such as WordPress or Drupal will allow you to create an organized and easily optimized website. These tools also come with several SEO plugins that can help you get the most out of your SEO.
The biggest advantage is that most of these plugins are automated. Just install the software and then make a few adjustments and the tool will take care of the SEO work for you.
Content management systems help streamline your website while offering exactly what you need to rank higher in search results. They usually save time and money and provide a professional look regardless of whether you are a coder or not.
BONUS: USE AN SSL CERTIFICATE
Secure Sockets Layer can be used to secure the sent data that is transmitted from the website to the user. It provides website security and gives the user confidence that their data is safe.
Sites like Google have secure sites that rank higher in search results. Google Chrome will advise users whether a website is secure or not.
Regardless of whether you purchase a certificate or get free SSL with Let’s Encrypt, moving from HTTPS to HTTP is essential.
TAKE ADVANTAGE OF SEO
SEO is essential in today’s world. With the number of competing websites on the internet, it is essential to take the necessary steps to stay ahead of the race. Here are some basic SEO tips to get you in the right place. Use these tips and do everything you can to increase your chances of being found online.
How can you get top search engine rankings? Tell us in the comments section below.
